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BusinessIntelligence.tips explains business intelligence (BI) in plain language for owner-managed businesses: what BI is, why it pays, and how a dashboard is built from the books in four steps (gather, clean and reconcile, model, show and decide). It covers descriptive, diagnostic, predictive and prescriptive analysis, compares spreadsheet reports with BI dashboards, answers common questions about cost, software and data security, and links to sample dashboards built on invented data. Sources include research by Brynjolfsson and colleagues, Forrester, Nucleus Research and McKinsey.

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